Is your business doing well right now? Or is it struggling? Horsefly is here to help connect that gap - with a three-way partnership program to boost Citrus County* businesses and innovation. With the economic realities of Covid-19 well upon…
To be good at advertising and marketing is to wield significant power in a capitalist society - for good or for bad. Think about cigarette advertising back in the 1950s promoting the health benefits of smoking, even after it became…
Ever wonder how great brands are created? Here's how! Maybe you're a on a shoestring without much startup capital, or maybe you have budget to hire a true professional to craft your brand. Either way, knowing all the steps that the…
Horsefly Group is a woman-owned co-op of marketing professionals. While we began in 2005 as a traditional creative and media buying agency, today we do even more in high-end digital work... SEO, PPC, Ux/UI, webdev, etc. So our creative team…
Communicating over social media can feel overwhelming and tedious for brands and companies, but this is often a symptom of disorganization or inexperience more than anything else. Lack of clarity on how to setup or consistently publish your social media…
Why Horsefly is All-In on #STEMsoars This month at Horsefly we are celebrating female accomplishments on our social accounts, especially those in fields where you don't often see too many women, such as STEM (science-technology-engineering-math) and aviation. This was inspired…
Social Media is reaching more people than ever before. What was once thought of as something that kids and young adults used to talk to friends outside of school hours has become one of the most powerful communication tools humanity…
When you think of online video marketing, the days of YouTube loops may be starting to feel like a fuzzy memory. Today, social media networks are all clamouring to be at the leading edge of video and social – the…
What makes a great ad? Is it one that makes you think? One that stirs emotions inside you? One that makes you laugh? There is no right or wrong answer. However, all great ads have one core commonality: you remember…
To consider what makes a great commercial, ad campaign or marketing strategy, one simply needs to span back over the course of 25 or so years. With technology and consumer groups changing at an exponential rate, the great, obnoxious, hilarious…