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Our team ebbs and flows to meet the current needs of our clients. It’s what helps us keep team continuity as well as below-market rates. Horseflyers profiled here are currently assigned to Horsefly clients, or are frequently called upon for special projects. In addition, we have an extensive network of extraordinary professionals who rejoin us when we have a particular need for their experience, from mid- to senior level directors, in a wide range of skills from copy to art to SEO to custom webdev, and in an equally wide range of client industry experience, such as aviation, pet, equine, health/wellness, high-tech, government, medical, veterinary, automotive, food, beverage, and cosmetic. If we accept you as a client, it’s because we know we can put together a fantastic team that fits your industry, needs, goals, and budget.

Holly Davis

Holly Davis_Horsefly_marketing_business aviation

Executive Creative Director

Holly has wheelhouse (and award-winning) skills in copywriting and marketing strategy developed over three decades, for global and small brands alike. Holly’s portfolio contains a who’s who of aviation and equine brands, along with many in the medical, software/tech, and nutrition categories. Read more…

CJ Millar


Executive Digital Director

CJ is a strategic storyteller with extraordinary skill in all facets of SEM, PPC, SEO, Ux, content creation, social strategy, event marketing, and promotional and merchandising strategy, built over two+ decades of experience. She loves to weave an incredible story that brings people and love brands together. Read more…

Suz Richards-Benson

Suz Richards-Benson_PPC manager

PPC & Social Manager

Formerly a Reuter’s journalist, Suz’s career spans both journalism and marketing, with expertise in PPC, copywriting, PR, investigative reports, and SEO. Originally from the United States, Suz is currently a resident of the UK, and prior to that lived in Egypt – quite the world traveler!

John Jordan

John Jordan horsefly group

Account Manager & Digital Guru

John’s expertise belies his youth, as he’s truly an old soul with a strategic mind combined with the advantage of growing up in the digital age. He is well-versed in all things social, digital video and editing, ads, client relations, strategy, and event marketing and brings experience and enthusiasm to every client he works with. (Including going Merman!) A Utah resident, when not behind a computer or videoing on his phone, he’s out hiking and camping in the mountains of the great American West.

Eric Boelts


Senior Creative Director

Eric has 30 years’ experience and multiple awards in art direction, illustration, and creative direction. He and Holly team up as co-creative directors for our biggest creative efforts. A Colorado resident, he’s an active outdoorsman and loves spending time in the mountains.

Trevor Caudill

Trevor Caudill

WebDev Director

Trevor is owner of Anchorlynk, the preferred webdev partner for Horsefly when those services are needed by a client. What we love most (beyond building high-performance websites, including e-commerce) is his simpatico dedication to insights and right-sized recommendations to solve problems and drive client success. Trevor is a dedicated tough mudder competitor, for which he stays fit chasing after his two tiny humans (son and daughter) who keep he and his wife Domi running.

Kelly Walker


Analytics Director

Kelly has 15 years’ experience in digital strategies, Google Tag Manager, Google Analytics, Site Catalyst, Web Trends, Core Metrics, SEO/PPC and WordPress, with significant large e-commerce experience. She’s a partially reformed equestrian, and loves hiking in her New England home area.

Diego Peña

Diego Peña

Social Media Manager

Diego is our newest social media guru on the team, with five years’ marketing experience in social, copywriting, content creation, digital marketing, and sales. He has a Bachelor’s in Marketing from the University of Utah.

Paul Millar


Email Marketing Director

Paul spent a decade-plus in NYC concentrating on email marketing, web analytics, and digital advertising, with clients such as Kenneth Cole, Comedy Central, and Eastern Mountain Sports before moving to the client side where he worked for New York Road Runners (host of NYC Marathon). Paul has visited over ten countries, including Brazil, Peru, New Zealand, and Samoa. Now residing in Hawaii, he’s the only Horseflyer to go skydiving and shark diving in the same day (really!).

Victoria Rosenthal

Horsefly_Victoria Rosenthal

PPC & Account Manager

Victoria has over 15 years of experience in digital marketing across a wide variety of industries, with a strong focus in PPC & social media mgt, and SEO. She’s also an experienced dog handler and trainer for sport dogs, and equestrian.

Ashley Parsons

Ashley Parsons Horseflyer Horsefly Group writer

Content Manager

Ashley is another world-traveling Horseflyer, this time with an Master of Science in Business and Sustainable Development from the American University of Paris. She taught university classes on the circular and social economy at Europe’s #2 biz school (HEC Paris), managed the launch of a high-tech equestrian product in the United States, and with Horsefly, specializes in French language content creation, translation, and optimization. Ashley also spent time traveling the steppes of Europe on horseback in an adventure-turned-coffee-table-book. Check it out!

Lauren Allen

TEAM LaurenAllen_art director_lores

Art Director

Lauren is a highly talented designer of logos, identity systems, and ad campaigns, exhibits, and other print design. Like all Horseflyers, she finds a way to give back to her community – in her case, teaching art to senior citizens and little kids. Lauren has a Bachelor’s in Fine Art, Graphic Design, and Art History from University of Tulsa. She remains in Tulsa with her husband and a magical (really, he is!) Appaloosa named Dancer, who received a promotion from dressage partner to unicorn and babysitter when her precociously smart young daughter followed mom in the saddle.

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