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Our team ebbs and flows to meet the current needs of our clients. It’s what helps us keep team continuity as well as below-market rates. Horseflyers profiled here are currently assigned to Horsefly clients, or are frequently called upon for special projects. In addition, we have an extensive network of extraordinary professionals who rejoin us when we have a particular need for their experience, from mid- to senior level directors, in a wide range of skills from copy to art to SEO to custom webdev, and in an equally wide range of client industry experience, such as aviation, pet, equine, health/wellness, high-tech, government, medical, veterinary, automotive, food, beverage, and cosmetic. If we accept you as a client, it’s because we know we can put together a fantastic team that fits your industry, needs, goals, and budget.

Eric Boelts


Senior Creative Director

Eric has 30 years’ experience and multiple awards in art direction, illustration, and creative direction. He and Holly team up as co-creative directors for our biggest creative efforts. A Colorado resident, he’s an active outdoorsman and loves spending time in the mountains.

Laura Kutny Carr

Laura Carr_analytics director crop

Analytics Director

Laura has over 18 years’ experience in digital strategies, Google Tag Manager, Google Analytics, Site Catalyst, Web Trends, Core Metrics, SEO/PPC and WordPress. She’s owned by a happy golden retriever named Timber and loves camping and time on the lake!

John Jordan

John Jordan horsefly group

Account Manager & Digital Guru

John’s expertise belies his youth, as he’s truly an old soul with a strategic mind combined with the advantage of growing up in the digital age. He is well-versed in all things social, digital video and editing, ads, client relations, strategy, and event marketing and brings experience and enthusiasm to every client he works with. A Utah resident, when not behind a computer or videoing on his phone, he’s out hiking the mountains of the great American West.

Suz Richards-Benson

Suz Richards-Benson_PPC manager

PPC & Social Manager

Formerly a Reuter’s journalist, Suz’s career spans both journalism and marketing, with expertise in PPC, copywriting, PR, investigative reports, and SEO. Originally from the United States, Suz is currently a resident of the UK, and prior to that lived in Egypt – quite the world traveler!

Paul Millar


Email Marketing Director

Paul spent a decade-plus in NYC concentrating on email marketing, web analytics, and digital advertising, with clients such as Kenneth Cole, Comedy Central, and Eastern Mountain Sports before moving to the client side where he worked for New York Road Runners (hosts of the New York City Marathon). Paul has visited over ten countries, including Brazil, Peru, New Zealand, and Samoa. Now residing in Hawaii, he’s the only Horseflyer to go skydiving and shark diving in the same day (really!).

Victoria Rosenthal

Horsefly_Victoria Rosenthal

PPC & Account Manager

Victoria has almost a decade of experience in digital marketing across a wide variety of industries, with a strong focus in PPC & social media mgt, and SEO. She’s also an experienced dog handler and trainer for sport dogs, as well as an equestrian.

Ashley Parsons

Ashley Parsons Horseflyer Horsefly Group writer

Content Manager

Ashley is another world-traveling Horseflyer. With a Master of Science in Business and Sustainable Development from the American University of Paris, she has taught university classes on the circular and social economy at Europe’s number-two business school (HEC Paris), managed the launch of a hi-tech equestrian product in the United States, and with Horsefly, specializes in French language content creation, translation, and optimization. Ashley also spent time traveling the steppes of Europe on horseback in an adventure-turned-coffee-table-book. Check it out!

Lauren Allen

TEAM LaurenAllen_art director_lores

Art Director

Lauren is our go-to person for all liquid digital art and pretty sweet infographics, and she’s also great at logos, ad campaigns, exhibits, and print design. She resides out in Tulsa, and loves

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