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Our leadership is at the heart of all things Horsefly. It’s what helps us keep team continuity as well as below-market rates, all in line with the Horsefly way of life. Founded by Holly Davis, she was joined by CJ Millar in 2013 who helped evolve Horsefly Creative into Horsefly Group. Award-winning creative, outstanding digital specialists, with a “strategy before all” attitude, all come together so we can tell your story to the world cost-effectively and rapidly grow your business.

Holly Davis

Holly Davis_Horsefly_marketing_business aviation

Founder & Creative Director

Horsefly’s founder serves as creative director, with wheelhouse (and award-winning) skills in copywriting and marketing strategy developed over 3 decades, for global and small brands alike. Holly’s portfolio contains a who’s who of aviation and equine brands, along with many in the medical, software/tech, and nutrition categories. A Citrus County, FL resident, she also works within her community to support both the local people and economy (she’s amazing at all she does – you really have no idea!). Outside of work she’s a pilot, scuba diver, multi-discipline equestrian, and voracious reader. Read more…

CJ Millar


Strategic Storyteller & Digital Director

Horsefly’s strategic storyteller and digital director has extraordinary skill in all facets of SEM, PPC, SEO, Ux, content creation, social strategy, event marketing, and promotional and merchandising strategy, all spanning more than two decades of experience. She’s also spoken at events and conferences and loves mentoring the younger generations through education and the community. But above all, she loves to weave it all into an incredible story that brings people and brands together. She’s also a baseball junky, fine whiskey aficionado, and multi-discipline equestrian, with some pretty amazing stories of her own. Read more…


We are Horsefly Group because of our team of Horseflyers. With our unique structure and flexible work environment (yes, we literally work from anywhere!) and a company culture based on loving where you live, how you live, and what you do, our team is pretty incredible.

Want to join us? We are always open to meeting new talent and coming together to share ideas. Contact us!

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