We typically never advertise a need, we tap our connections to loop new Horseflyers in as our clients grow. This is because we are a tight team with a lot of trust, and we prefer to know firsthand (or close secondhand) the quality of the prospective Horseflyer’s work, and their teamwork, prior to putting them on an account. (It all comes down to protecting our clients’ well being.) That being said, folks we don’t know are welcome too, we’ll just start you off with a small test project to see how it goes before expanding your workload.
- As above, any specialty but you are also a pilot and/or have experience on aviation accounts.
- High-end webdev – complex custom sites, global e-commerce, etc.
Now 12 years into the Horsefly virtual model, we have evolved to be run as a co-op, with a modest percentage* of client billings going to overhead such as software and stock photo subscriptions, our own marketing and new business investment, and the rest paid to individual members of the co-op. Each individual’s monthly pay is in line with the hours they work for each account they’re on and the rate per hour they are due commensurate with their experience level and the tasks performed.
For Horseflyers, they get to be entrepreneurs and self-starters, but unlike being a solo freelancer, they also get to be part of a large team chock full of big specialities, all working together for clients’ greater success. For ethical marketers who thrive on client success, this is a big win! (It also gives us our own “water cooler” support structure.)
For clients, this means we cost a tiny bit more than paying for individual freelancers, yet they get a ready-made team structure marching to a strategic plan. Translation: our client fees today are just now matching what they were 12 years with the bricks-and-mortar Idea Flight, and we throw several free value-adds in as well, such as stock photography and social scheduling software not being billed through to clients. So it’s a great deal for clients, and you, as a Horseflyer, make the same as you would normally in freelance.
*While we won’t post it publicly, the exact percentages are revealed to Horseflyers, and to clients if they want to know. Horsefly believes in transparency, as when folks know how the agency and its people make money, it promotes greater trust and respect.