To be good at advertising and marketing is to wield significant power in a capitalist society - for good or for bad. Think about cigarette advertising back in the 1950s promoting the health benefits of smoking, even after it became…
Ever wonder how great brands are created? Here's how! Maybe you're a on a shoestring without much startup capital, or maybe you have budget to hire a true professional to craft your brand. Either way, knowing all the steps that the…
Is your business doing well right now? Or is it struggling? Horsefly is here to help connect that gap - with a three-way partnership program to boost Citrus County* businesses and innovation. With the economic realities of Covid-19 well upon…
Horsefly Group is a woman-owned co-op of marketing professionals. While we began in 2005 as a traditional creative and media buying agency, today we do even more in high-end digital work... SEO, PPC, Ux/UI, webdev, etc. So our creative team…
Why Horsefly is All-In on #STEMsoars This month at Horsefly we are celebrating female accomplishments on our social accounts, especially those in fields where you don't often see too many women, such as STEM (science-technology-engineering-math) and aviation. This was inspired…
In the marketing world, there are some big wins and some big losses in advertising. While it may not always seem like it, creating that big win campaign is extremely difficult. There may be a few more losses than big…