In keeping up with news and trends, there are a few great current articles that talk about the work Horsefly Group is doing for our clients, and how we are right in line with market strategies. We’ve included links to these articles below with a brief summary of each so that you can stay in the know on what we are doing and why we are doing it. Feel free to ask any questions, and we hope you enjoy the information!
Agile Marketing: this is the foundation of the Liquid Digital strategies that is at the core of everything Horsefly on the web. It’s about starting small, testing many ideas, and growing the areas where there is engagement and positive response. Don’t be afraid to take chances and test out different ways of thinking, as long as you have a strong brand and a focus on the positive. At the end of the day, the results are in your revenue. Full article: http://searchengineland.com/have-you-adopted-agile-marketing-yet-2-127247
Backlink relevancy in search results: There’s a lot of questions around how much traffic do forum, blog, and Q&A posts really get? What is the value? Do people really come to my site because of these posts? The answer is yes, because even when the post itself doesn’t drive impressive traffic numbers, Google does. Search engines like Google follow those forum and blog links and review the content around them on the page where they exist, and compare it to the information and content on your site. Their algorithms review all of this for relevancy, and relevant content on relevant sites leads to better search engine rankings in natural results. That leads to more traffic to your site, and eventually that leads to more revenue. Simply put, it’s good SEO. Full article: http://searchengineland.com/googles-matt-cutts-backlink-relevancy-big-win-terms-search-quality-184753
Fun fact: CJ got to meet and chat with Matt Cutts in Las Vegas at the 2011 PubCon conference. Check our tweet here – https://twitter.com/HorseflyGroup/status/436615061118136320
That’s our #throwbackthursday post for today. So what’s yours?