Is your business doing well right now? Or is it struggling? Horsefly is here to help connect that gap – with a three-way partnership program to boost Citrus County* businesses and innovation.
With the economic realities of Covid-19 well upon us, we at Horsefly Group put our heads together to figure out what we could do to help. What we came up with, is that we don’t save lives, but we can help save businesses here in Citrus County, Florida.
We see our local dairy having to pivot from dumping milk that was contracted to go to our now-closed schools, to – almost overnight – figuring out how to open different distribution models.
We see our restaurants having to revise menus for takeout, create social posts to market themselves harder than ever, and update websites.
We see businesses who are completely closed, who need to be ready to recover – quickly! – when restrictions ease, with better sales than they’ve ever had.
And we also see some businesses who are either largely unaffected, or who are doing better than ever.
So we propose alliances of “best friends in business,” with Horsefly Group as the bridge that pays it forward. Many local business owners are in Rotary together, or otherwise interact through other benevolent activities (YMCA, Kings Bay Restoration, Community Food Bank, and more), and of course through our Citrus County Chamber of Commerce.
If your business is unaffected or doing better than ever, consider bringing Horsefly in for some strategic marketing work, or just marketing execution (we have some ideas below). It’s a great investment in your own future growth and brand equity, but it also allows us to “pay it forward” with the same amount of work for another company who may not be able to pay anything right now.
We’ll “charge” them just 50%, but it will be under the honor system of “pay when they can” or even “pay us in gift certificates.”
What can Horsefly help with in your marketing communications?
Here are our team skills:
- Strategic Planning
- Media Buying
- WordPress Web Development
- SEM (Search Engine Optimization, Ux, PPC, etc)
Specific things we do:
- Strategic marketing and business growth plans
- Brand development and refreshes (i.e. naming, logo, tagline, color palette, brand manuals)
- Wearables and promo items
- Presentations (Powerpoint, Prezi, etc)
- Social media
- Search engine optimization
- Digital ad buys (Google, Facebook, etc)
- Traditional media buys (newspaper, magazine, etc)
- Public relations / press release writing
- Website development
- Content development (blogs, infographics)
- Press releases and PR
- Customer Service Training
We’re writing a series of blog posts to detail the above ways we can help grow YOUR business:
Here’s the first one:
*While this program was inspired by the community spirit found in Citrus County, Florida, we are open to expanding this program beyond those borders. Horseflyers are also located in New York, New Jersey, Oklahoma, Colorado, Texas, and California.