Jessie Smith, Account Director, comes to Horsefly with an overall wealth of knowledge of marketing in both the US and Europe. Jessie spent nearly five years in Ireland, the majority of the time spent managing all aspects of marketing for Horseware Products, and later working on business development for Bua Saddles. Her work, most notably in developing compelling and engaging marketing campaigns, social media and communications resulted in international recognition, including industry awards from major organizations, including BETA International. She has previous experience working as well with non-profits and luxury retail sectors. Jessie is also passionate in developing lasting client, rider and influencer relationships for the various brands.
Jessie graduated from the University of Vermont with a B.A. in Anthropology and minors in both English and Advertising, and most recently finished her post-graduate degree in Business Management and Marketing in 2018 at the Dublin Institute of Technology in Ireland. When she isn’t working with our brands and clients, Jessie is most often found out spending time with her horses and two dogs, competing in Three-Day Eventing, hanging out in Martha’s Vineyard, at a yoga class, cooking, gardening or planning her next travel adventure. Email Jessie