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Our team ebbs and flows to meet the current needs of our clients. It’s what helps us keep team continuity as well as below-market rates. Horseflyers profiled here are currently assigned to Horsefly clients, or are frequently called upon for special projects. In addition, we have an extensive network of extraordinary professionals who rejoin us when we have a particular need for their experience, from mid- to senior level directors, in a wide range of skills from copy to art to SEO to custom webdev, and in an equally wide range of client industry experience, such as aviation, pet, equine, health/wellness, high-tech, government, medical, veterinary, automotive, food, beverage, and cosmetic. If we accept you as a client, it’s because we know we can put together a fantastic team that fits your industry, needs, goals, and budget.

Holly Davis

Holly Davis_Horsefly_creative director

Founder & Creative Director

Horsefly’s founder serves as creative director, with wheelhouse (and award-winning) skills in copywriting and marketing strategy developed over 29 years, for global and small brands alike. Outside of work she’s a pilot, scuba diver, multi-discipline equestrian, and voracious reader. Read more…

CJ Millar

CJ Millar_Horsefly Group_Marketing

 Digital Director

Horsefly’s digital director has extraordinary skill in all facets of SEM such as PPC, SEO, CRO and content and social channel development, with 18 years’ experience. She’s also a baseball junky, fine whiskey aficionado, and multi-discipline equestrian. Read more…

Eric Boelts


Senior Creative Director

Eric has 30 years’ experience and multiple awards in art direction, illustration, and creative direction. He and Holly team up as co-creative directors for our biggest creative efforts. Read more…

Laura Kutny Carr

Laura Carr_analytics director crop

Analytics Director

Laura has 16 years’ experience in digital strategies, Google Tag, Google Analytics, Site Catalyst, Web Trends, Core Metrics, SEO/PPC and WordPress. Read more…

Scott DeMenter

Scott Dementer photo

Senior Creative Director

Scott combines high-concept ideas with disciplined marketing principles to deliver copy for direct response that builds brands, motivates consumers and moves the proverbial needle.

Jessie Smith

Jessie Smith_Horsefly_marketing_equine ad agency

Account Director

Jessie has nearly a decade working in all aspects of marketing, both in the USA and Europe. Her most notable expertise is in campaign and social media management, and client relations. Read more…

Victoria Rosenthal

Horsefly_Victoria Rosenthal

Senior Account Manager

Victoria has almost a decade of experience in digital marketing across a wide variety of industries, with a strong focus in PPC & social media mgt, and SEO. Read more…

Kelly Walsh


SEO & Content Manager

Kelly handles content creation for Horsefly (such as writing keyword-rich blogs), but also has expertise in all aspects of social media and is Google Analytics-certified. Read more…

Autumn St. Martin


Content Manager

Autumn is our most prolific researcher, social media poster and blogger, along with bringing great ideas to the table for new infographics and social campaigns. Read more…

Lauren Allen

TEAM LaurenAllen_art director_lores

Art Director

Lauren is our go-to person for all liquid digital art and pretty sweet infographics, and she’s also great at logos, ad campaigns, exhibits, and print design. Read more…

Ashley Parsons

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Content Manager

Ashley is based in Paris, speaks fluent French, and has 5 years’ experience in social media strategy, content creation, and digital marketing. Read more…

Laura Henry


Art Director

Laura is a highly skilled digital artist who does a particularly great job with creating high-impact infographics for our clients.

Maddie Sexton


Liquid Digital Specialist

Maddie handles day-to-day social media management for many of Horsefly’s clients, including social planning and posting, blog writing, and reporting. Read more…

Robyn Volkening



Robyn has an MBA in Marketing from CU Boulder, and has provided strategic marketing planning for a wide variety of clients, many in western lifestyle/fashion. Read more…

Laurie Prindle

Laurie Prindle_art director

Illustrator, Senior Art Director

Laurie is a Parsons School of Design graduate with several decades’ experience in art direction and illustration, specializing in technology and equestrian clients. Read more…

Suz Richards-Benson

Suz Richards-Benson_PPC manager

PPC Manager

Formerly a Reuter’s journalist, Suz’s career spans both journalism and marketing, with expertise in PPC, copywriting, PR, investigative reports, and SEO. Read more…

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