Holly is a graduate of UT Austin’s Texas Creative program, perennially ranked #1 in the nation for strategy-trained advertising copywriters and art directors. Right out of university she was the copywriter for a number of global aviation brands, and was mentored in strategic planning for these clients. Since then, she has developed two agencies of her own, the second of which is Horsefly. A curator of team talent, her agencies have been awarded two Addys and Best in Show at the prestigious AIM awards twice — with small-budget clients, beating Wrangler Jeans — and she has served on several boards of directors. Holly counts her biggest wins in creative as a 33% response rate in direct mail (no decimal there!) and more than doubling brand awareness and nearly doubling brand preference for a client in 2 years, a very fast rise considering their average price point of $80,000. She has lived in ten states so far, and is currently based in Central Florida.