WE ARE HORSEFLY

STRATEGIES  |  CREATIVE  |  DIGITAL  |  MEDIA MANAGEMENT

About Us

Horsefly is dynamic mashup of advertising + digital marketing agency, a liquid group of creatives and digital specialists who come together to provide business strategies and brand growth for quality products and services. We’ve won prestigious awards (and more importantly client accolades) for our branding and performance. Our creative side makes your media dollars effective amid a sea of competing messages. Our digital side sets programs up for success, continually analyzing results to fine-tune performance. Today we have the most information we’ve ever had in terms of ROI tracking, and we make the most of it with strategic programs backed by team members with big experience and valuable certifications. We employ the entire digital spectrum – from analytics to social channels to content creation – to help you engage with your customers, yielding not just today’s sale, but tomorrow’s customer relationship lifetime value.

Services

To merely list our services is to unfairly limit them, so consider this a starting point. Because of our unique structure as an agency, in which we are all partners, we can tap our substantial contacts to bring in personally known specialized talent for anything related to marketing and business growth. We are team players to our core, and this means we have only one goal in mind: your success.

STRATEGIES

Situational Analysis + Audits | Opportunity Assessment | Target Market Identification | Goal Setting | CRM | Results Tracking + Adjustments | Pricing + Distribution Assistance | Positioning in Marketplace | Promotions Planning | Implementation Timeline | Budgeting

CREATIVE

Naming Systems | Logos | Graphic Standards Manuals | Brand Voice Development | Message Strategy | Campaign Concepts | Copywriting + Design + Art Direction | Collateral | Exhibit Displays | Print-Broadcast-Digital-Outdoor Advertising | Presentations

DIGITAL

Website + E-Commerce Development | SEM | SEO | Ux | CRO | Lead Tracking | Google Analytics | Google AdWords | Google PPC  | Bing PPC | Facebook + Other Social Media Ads | Website Advertising | Social Media Platform Growth | Forum Posting | Blogging

MEDIA + PR

Media Planning + Negotiation + Placement + Tracking + Management | Message Strategy | Story Development | Press Release Writing | Press Conferences | Press Events | Journalist Outreach | Media Kits | Special Event Planning and Management | Media Coaching

Projects

Here’s a cross section of work done for Horsefly clients in food, nutrition, and aviation industries. We’re happy to put together a custom selection so you may see work we’ve done in b-to-c, b-to-b, b-to-g, or any of many specific industries (such as health, equine, and certificate services) we have substantial experience in.

Clients

VC White2
CanadaBeefLogo White
HorseQuencher White
RFSlogo White
FITS White3

The Team

We do things a little differently at Horsefly. And better, we think you’ll agree. Founder Holly Davis started and built a traditional agency in the years spanning 1995-2004, with staffers on salary, health insurance, 401k, maternity leave, etc. She relaunched that agency as Horsefly in 2005, under a purely virtual, co-op format that makes partners out of every Horseflyer. This means every Horseflyer is free to work as hard and as smart as they can, to increase their income. They bring an entrepreneurial spirit to their work that says “what can I do today to make my clients successful? (and therefore myself successful)” instead of the all-too-common “how can I get away with maximum Facebooking and not tip the boss off?” attitude.

A side benefit is that we literally have people from coast-to-coast in the USA plus one each in Canada and England, giving more efficient coverage for client meetings and events. Even better, our way of doing things means we only let in people we already know and have worked with, and we don’t have to have a full-time employment situation for them to do so. We can start off with a few projects, make sure they like our approach, and as we grow, we put more work on their desk. This means we have exceptionally low turnover, so if you love your own pack of Horseflyers, there’s no need to fear that it will be a revolving door with folks looking for better opportunities elsewhere.

Because, after all, there is no better job for folks like us than being a successful Horseflyer.

Blog

May The Best Drink Win!

May the Best Drink Win!

Win Rolex Kentucky Three Day Event Tickets Oof. It's been a while since we've blogged. But that's okay - we're…

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Setting Your Marketing Budget: Never The Caboose

Setting your marketing budget: never the caboose

On trains of yesteryear, the most fun part of the train was always the caboose. Practically speaking, it meant you…

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Who Are You, And Why Are You Talking To Me? | Brand Building

Who Are You, And Why Are You Talking to Me? | Brand Building

From 10 inches away, his eyes looked even more bug-eyed. "DID YOU KNOW IN 1916 HARRY COVELESKI SET A RECORD…

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Badminton Horse Trials 2014: A Cross Country Recap

Badminton Horse Trials 2014: A cross country recap

This years Mitsubishi Motors Badminton Horse Trials have been coined the "most dramatic" Badminton yet. And as any eventing enthusiast…

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Testimonials

We turned to Horsefly at a critical time in our growth, where consistent, laser-focused marketing strategy was needed to take us to the next level. When it comes to long-range goal-oriented planning, Horsefly shines.

 

BO MARTINSEN, MD CEO, AMBO HEALTH

Horsefly has brought Horse Quencher to an exceptional number of high-end riders, resulting in exposure at the 2008 Olympics and the 2010 WEG, to name two of the most exciting. We are now distributing Internationally as well as in the U.S. thanks to the combined efforts of team Horsefly. Their professional creativity has been invaluable to our growth as a brand. Hire them, you won’t regret it!

NANCY ISSENMAN PRINCIPAL, HORSE QUENCHER

Our team considers Horsefly amongst the best that we’ve worked with in our field and the fact that they entered the relationship with little experience in the beef sector, but took such strong initiative to learn and apply their knowledge, bodes well for any clients that would consider this firm! The beef information centre would be thrilled to have Horsefly contribute to initiatives on our behalf at any time.

JEFF TRAFFORD DIRECTOR US MARKETING SERVICES, BEEF INFORMATION CENTRE

Holly and her team are that rare mix of highly creative coupled with professional and timely. Holly is cognizant of how her company’s efforts impact our company’s bottom line and holds herself to a very hight standard in this regard. In just a few months they have created and implemented a new and progressive social media plan for FITS complete with analytical matrices by CJ; designed a new catalog and product guide for us; and also created new point of purchase materials. I highly recommend hiring Horsefly.

 

Sheryl Rudolph FITS

Horsefly’s a quick study and has a firm grasp of B2B marketing.

 

RON WILHITE PRESIDENT, RFS

Horsefly puts top creative talent to work on my projects, and it shows.

 

VICKI DALLAS PRESIDENT, IPPOS

Horsefly completely understands the nuances of the horse business.

 

ANNE-MARIE CHALMERS, MD SENIOR PARTNER, WELLPRIDE

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